Sponsorship Economy 2 : Transposing Value

Here is the second article of my Sponsorship Economy series. Now that we have defined the concept of sponsorship economy, here is one of its main effects: it transposes value. In fact, sponsorships seem so lucrative that they sometimes start to generate more revenues than the actual activity being sponsored. Sports are probably the best example of this phenomenon as we can see athletes, Tiger Woods being first in this category, who receive more money to exhibit logo and endorse brand than to play their sport (according to Men’s weekly, Tiger gets $70 million from...

The art of keeping the event’s buzz

You may not have been aware but Smirnoff has just organised one of the biggest global events of the last few years. The Nightlife Exchange. What was it all about? Well, 14 major cities had to identify what made their nightlife scene truly special. Then, they would put all the element required to reproduce that ambiance in a crate and exchange the container with another city. Unfortunately, we did not get to have Montreal participate but our friends in Toronto got a taste of Mumbai and even though I wasn’t there and no one has yet spoken to me about it, I believe it was...

Sponsorships funny facts – Just watch and enjoy!

Vous savez tous que je m’intéresse aux commandites. À rendre celles-ci plus profitables et à innover constament dans le retour sur investissement offert aux entreprises. Et bien, dans le cadre de mes articles sur l’économie des commandites, je me suis amusé à faire un petit vidéo sur l’industrie des commandites. Vous verrez, il s’agit d’un marché bien plus gros que ce que l’on pense et certains joueurs ont su tirer leur épingle du jeu. As you may know by now, I am interested in sponsorships. I work actively on trying to...

Managing your events on the road with Plan my event

Plan my event is the best event managing app I have found so far. Not only is it simple, but it can also sync with your contacts in order to send invites and reminders, which saves some time compared to other apps in which you can only copy the things done on your computer or mobile browser. Sections include Activity schedule, Task & budget, Guests, Transportation and Sponsorships. Tasks and budget Like the entire app, this section is quite simple. You enter the budget for each individual task and you can afterwards keep trak of it by entering how much as been spend...